Today’s Top Pick Topics 👇

☑️ Sales Stuff: Get Better At Selling With These 6 Tips

☑️ Team Stuff: Ideas For Team Bonding That = Synergy

☑️ More Sales Stuff: The Data and Actionable Tidbits to Convert More Clients!

6 Tips To Drive Your Conversion Rate

No matter what type of business you own - sales are the lifeblood.

Figuring our a more effective way to close sales is the ultimate freedom provider.

Here are my top 6 tips for increasing your conversion rates which all come from lessons I’ve learned over the years while building multiple million-dollar sales teams.

1. Stay Objective: 

Emotions can cloud your judgment. This is true with any product or service. As the owner of your business or the creator of your product and service - don’t get too attached.

At the end of the day, the product or service is not about YOU.

It’s about your client.

Your clients must be able to see the value in your offer.

Then they have to be able to get what they need from you to solve their problem.

This came up for us recently while creating an offer for a new service. We’ve been working on this service for months. Pouring ourselves into it.

I had to take a step back, look at the offer from the eyes of the client, and make sure that it was actually what they want… not what we think they want.

If you want to boost your conversion rate, review your offer objectively, look at it through the lens of your client, and make sure it’s exactly what they need.

If it’s not - if you’ve become too attached to be objective - take a step or 5 back. You can also ask former clients, or people in your network to provide additional objective insights.

2. Put in the Reps:

It doesn’t matter how great your marketing is.

If you aren’t constantly refining your sales skills on the actual calls where you close the deal - you have no chance in boosting your conversion rate. If you don’t have the luxury of hiring a salesperson… you have to put in the reps to improve.

It really does come down to your skills as a closer.

Here’s three questions to ask yourself to grade your skills…

• Do you lose the attention of your prospect during the conversation?

• Do your conversations ever feel unnatural?

If you answered yes to either of these questions… you need more practice.

Practice being as conversational as possible to reduce the awkwardness of the call. Practice holding the client’s attention from start to finish - in a non-dominating way.

Put.In.The.Reps. Practice is what will help you boost your conversion rate!

3. Focus on Helping: 

Sales is not just about closing a deal; it's about genuinely helping others.

I love to ask the Dan Sullivan Question:

“Imagine we were to meet again in three years from today. What would have had to have happened in your life for you to feel like you had been a success”.

By asking this simple question you can demonstrate how deeply you care for the person you are speaking with. It’s a way to build trust and to connect with their WHY.

When you can make someone feel as though solving their problem is the most important thing to you because you genuinely care about their success - you will win.

4. Peel the Onion: 

Dive deeper into understanding the needs and desires of your customers. Jason reveals the importance of asking questions that deepen relationships and foster trust.

Practice going deeper with every single conversation you have.

Your prospect will be blown away by this gesture, and you will learn the depths of how you can genuinely help them overcome their biggest problem.

The best salesperson I’ve ever had on my team was also the most curious person I’ve ever met.

He would always ask people more questions about the person. This leads to incredible relationship building and a deeper understanding of their problems and hesitations.

5. The Art of Presentations: 

Take the time to learn or develop a proven framework for creating an effective sales presentation.

By the time you get to the end of the presentation, if you’ve done all the things above, you’ll know what their biggest pain point is, and what they wish they could do.

Create a vivid picture of what their life would be like without that pain.

Ask them what their life would be like if {insert core problem} was gone and they could {insert their dream}?

If this is a specific area you struggle with - I’ll be going deep on it in my upcoming FREE 5-Day Challenge.

6. Anticipate the Objection:

You know it’s coming. Expect it. The best way to avoid having a visible reaction to people’s objections is PRACTICE.

I’ve seen so many sales people recoil, shut down, or freak out internally when the objection comes… even though 90% of the time you are going to get one.

Next time a prospect says, “I need to talk to my spouse”... it’s your queue to help and peel the objection.

Get curious. Try saying, “I completely understand that, what do you think he/she will want to know to help you make this decision”.

Keep them on the call. Work with them through hesitation and keep peeling the onion. Generally, there is always something deeper than the facade they present with their initial objection.

It’s your job to figure out the why, what their hesitation is, and help them work through it.

Conclusion:

Sales aren’t just about numbers; sales are about making an impact and fostering freedom.

Being mindful, being curious, and being authentically interested in helping others is at the core of every great salesperson.

Implement 1 or all of the 6 tips to watch your conversions rates go up like crazy!

3 Team Building Activities to Boost Morale And Save Time

The more you can uplift your team and build a culture of collaboration, the more efficient and productive everyone will be.

Team building is a vital aspect of creating a positive work environment and fostering strong relationships among team members.

Here are 3 creative team building activities that can significantly boost morale and save time, while having fun.

These work great for in-person and virtual teams.

1. Book Club:

• Organize a book club for your team by appointing a book club captain

• Tailor book club activities to suit the preferences and interests of different individuals - let them vote on the titles everyone reads

  Benefit: fosters a culture of continuous growth and knowledge sharing among team members

2. Hangman:

• Play Office Hangman as a fun and interactive team building game

• Incorporate the game into virtual meetings using platforms like Zoom or a whiteboard

• Provide a quick break from work while fostering a positive work environment

  Benefit: increased bonding and personal growth among team members

3. Round Table Spotlight

• Create a round-table discussion in person or on Zoom

• Highlight each team member's special qualities and strengths

• Encourage positive feedback and create strong bonds within the team

  Benefit: foster a supportive and uplifting work environment where everyone feels valued

By implementing these team building activities, you can enhance collaboration, communication, and overall morale within your team.

Who doesn’t want a happier, healthier, more productive team?

Sales have been touted as an, “art and a science”.

As a business owner, you can probably relate to that feeling. For us, sales really is more of a, “Science of Numbers”.

We’ve seen many clients become much more successful at their closing aka conversion, aka SALES when they can act more objectively, understand their KPI’s, and take some of their emotion out of the equation.

Here’s some interesting stats to help you be more objective with your next sale:

Conversion rate; your total number of sales divided by your total number of qualified leads x 100.

This percentage can be a great benchmark to let you know if you are on track to hit your business growth goals.

Digital service businesses have a 2-4% conversion rate, on average.

Businesses who texted their prospects immediately after opt-in expressing interest boast a 112% increase in conversion rate.

Key Takeaways:

1. Know your numbers.

   If you aren’t accurately tracking your conversions with a CRM you likely won’t know what is happening or how to fix it!

2. Speed to lead is key.

   If you don’t have a means for immediate follow-up it’s time to get in the game and implement some serious automation.

If you aren’t sure where to begin with tracking an setting up automation - we’d love to help. Book a complimentary call here!

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